Yeezy Season x Amina Blue: The New Standard

By Adrienne Jack

So, we’ve arrived! Our new website is in full force and ready to give New England a taste of the high life. Since we feel Lavish is 'The New Standard' , What better way to kick off our blog than to talk about a great source of inspiration for Lavish Living’s work?

Kanye’s show, supported by Adidas and attended by an audience of 20,000, was probably one of the most anticipated fashion events of NYFW the past two years filled with military-inspired neutrals.  Kanye certainly didn't disappoint us. A debut stream of his seventh album, The Life of Pablo (from beginning to end), some stunning visuals, a preview of his new video game, and of course, noted names in the fashion industry commanding the runway, came together to showcase his extensive achievements from his most recent projects.

Models making an appearance in the show included fashion legends Naomi Campbell, Alek Wek and Kanye’s aide, Ian Connor, wearing simple but innovative sportswear pieces that were somehow even bolder than his previous displays. Kanye’s affiliation with some of the greatest talent the fashion world has seen, alongside his fresh ideas and passion for what he does, has given his work an infinite quality and established him as a leader in both the fashion and music industries. Of course, we wanted a piece of that pie.

Two years ago, we had the pleasure of getting in touch with Amina Khan, more widely known as Amina Blue, urban-turned-runway Brooklyn model at the forefront of Yeezy’s first two Seasons. Since walking for Season 1, she’s taken high fashion by surprise with her confidence and revolutionary physique – making her the perfect muse for LL’s image.

For our FW 2015 campaign The New Standard, we contacted with New York-based photographer Alx Guzman to endorse an image he created of Amina summer 2014 – a photo that stood out for its power, elegance and ability to turn heads. The subjects of Guzman’s photos embody a self-assured, “So what?” attitude – a quality that our own models communicate well.

Amina Blue has also been shot by the likes of Matt Adam, appeared in A$AP Ferg’s “New Level” video, and has been featured in leading international magazines like C-Heads, Oyster and i-D – she’s definitely accomplished a lot since her rise to fame last year. With her visionary curves and editorial features, she’s even been cited as Kanye’s “favorite new model.” We’re excited to flaunt the German-Pakistani fashion killa on our latest line of t-shirts, which were exhibited at the Boston En Vogue Classical Luxury Show during Boston Fashion Week last October.

But that’s not all we’re excited about. Mr. West’s endeavors, inspired by his chic-athleisure style and today’s important black model movement, will continue to motivate LL’s ethos. We’re looking forward to seeing his future collaborations with Adidas, and to finding out what the future holds for Amina’s flourishing career.

Check out The New Standard collection, plus our exclusive new release “LLXMK,” here.