Luxe Goes Lavish

Just Recently, Lavish took over the LUXE Lab Studio in Medford,MA for some fashion, hair and fun. When it comes to collaborations, this project tops the list for us. When we decided to share our vision for this project with Hairstylist and Co-owner of LUXE Lab Studio, Emily Hernandez, ideas became endless. The opportunity arose itself with similarities like “Lavish Living” and “LUXE Lab.” Having the word play on LL set the tone for this opportunity. When you think Lavish you think Luxe.

The goal for this project was to offer women different hairstyles to complement our clothing line in a salon setting. We absolutely accomplished the goal and more; We created a partnership in our latest shirt design collaboration with this luxurious hair salon.

We have collaborated on a shirt that gives you a luxe vibe and a new lavish look. This shirt features the salon's most beloved artwork and what the owners would describe as their original LuxeQueen!

“We’ve been working to release merch for our clientele but were waiting for the right opportunity and found it with lavish.”

- Emily Burke, ENB Social

(Marketing & Social Consultant - Luxe Lab Studio)

Take a look below of our collaborative shirt design.

Owners Arielle Moynihan and Emily Hernandez worked together briefly before opening LUXE Lab studio together during the pandemic. They shared a vision to influence the beauty industry and break boundaries with their very own hair home.

Definition of LuxeQueen

In the words of Emily Hernandez:

“ It is A term of endearment, it represents the women that come in here, strong, beautiful, confident women.”

Now Available for pre-order, be the first to wear the LuxeQueen!

Gallery by Daron English (@D4thegreat)

Special thank you to Daron English of Avaria Co. For more of his work visit the website below.

www.avariaco.com

“My passion for visual work comes from my analytical side. I love putting the pieces together, figuring out complex problems and seeing things come to life. Starting from the smallest idea in my mind to the finished product the world gets to see.”

-Daron English (@D4thegreat)

Check out this gallery below for exclusive BTS footage.