Behind the Lens: The Making of the FIFA Collection
Some collections start with a product. This one started with a mood board.
The FIFA Collection didn’t happen overnight — and it didn’t happen alone. The story behind these four jerseys is just as much about the people who brought them to life as it is about the pieces themselves. Here’s how it all came together.
The Connection
It started at Fashionably Late — Lavish Living’s runway showcase at The Liberty Hotel. Among the crowd that night was photographer Luca Siletti, whose eye for culture and visual storytelling made him stand out immediately. After the show, the two connected, and Luca made it clear: he had a vision for what a Lavish Living soccer drop could look like.
He didn’t just pitch a photoshoot. He came with a full mood board — a curated visual blueprint that captured the intersection of street culture, athletic identity, and the energy of the world’s most universal sport. It was exactly the kind of creative direction the collection deserved.
The Location
Luca didn’t stop at the concept. He handled the logistics too — personally reserving a soccer field in East Boston as the backdrop for the shoot. It was the perfect setting: raw, authentic, rooted in the community. East Boston has long been one of the most soccer-passionate neighborhoods in the city, and shooting there wasn’t just practical — it was intentional. The location told its own story before a single shot was taken.
The Shoot
On shoot day, Luca led the creative direction from start to finish — orchestrating every angle, every frame, every moment that made it into the final collection imagery. His vision for the shoot translated directly onto the page: clean, powerful, and culturally grounded.
Behind the scenes, Lavish Living founder Jason Andrew Sergenton was also on the field capturing the moment — shooting b-roll and additional visual content throughout the day. The result is a full body of work that documents not just a product drop, but a creative collaboration in motion.
The Result
What you see in the FIFA Collection campaign is the product of a shared vision between a photographer who believed in the brand before the brief was written, and a founder who was right there on the ground making it happen. Four jerseys. One field. A team that showed up.
This is what Lavish Living looks like behind the scenes — not just a clothing brand, but a creative movement built on real relationships and real vision.
Shop the FIFA Collection now at LavishLivingClothing.com
Limited quantities. Boston-designed. World-ready.
Photography by Luca Siletti
B-Roll & Visual Content: Jason Andrew Sergenton
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