Behind the Lens: The Making of the FIFA Collection
Photographer Luca Siletti linked with us after Fashionably Late at The Liberty Hotel ā came with a full vision, reserved a field in East Boston, and directed every shot youāve been seeing.
Some collections start with a product. This one started with a mood board.
The FIFA Collection didnāt happen overnight ā and it didnāt happen alone. The story behind these four jerseys is just as much about the people who brought them to life as it is about the pieces themselves. Hereās how it all came together.
The Connection
It started at Fashionably Late ā Lavish Livingās runway showcase at The Liberty Hotel. Among the crowd that night was photographer Luca Siletti, whose eye for culture and visual storytelling made him stand out immediately. After the show, the two connected, and Luca made it clear: he had a vision for what a Lavish Living soccer drop could look like.
He didnāt just pitch a photoshoot. He came with a full mood board ā a curated visual blueprint that captured the intersection of street culture, athletic identity, and the energy of the worldās most universal sport. It was exactly the kind of creative direction the collection deserved.
The Location
Luca didnāt stop at the concept. He handled the logistics too ā personally reserving a soccer field in East Boston as the backdrop for the shoot. It was the perfect setting: raw, authentic, rooted in the community. East Boston has long been one of the most soccer-passionate neighborhoods in the city, and shooting there wasnāt just practical ā it was intentional. The location told its own story before a single shot was taken.
The Shoot
On shoot day, Luca led the creative direction from start to finish ā orchestrating every angle, every frame, every moment that made it into the final collection imagery. His vision for the shoot translated directly onto the page: clean, powerful, and culturally grounded.
Behind the scenes, Lavish Living founder Jason Andrew Sergenton was also on the field capturing the moment ā shooting b-roll and additional visual content throughout the day. The result is a full body of work that documents not just a product drop, but a creative collaboration in motion.
The Result
What you see in the FIFA Collection campaign is the product of a shared vision between a photographer who believed in the brand before the brief was written, and a founder who was right there on the ground making it happen. Four jerseys. One field. A team that showed up.
This is what Lavish Living looks like behind the scenes ā not just a clothing brand, but a creative movement built on real relationships and real vision.
Shop the FIFA Collection now at LavishLivingClothing.com
Limited quantities. Boston-designed. World-ready.
Photography by Luca Siletti
B-Roll & Visual Content: Jason Andrew Sergenton
Instagram For Models:
(@Kylecasey)
(@allankevorkian)
(@c.y.t.l)
(@phia_herrera)
(@Ashlynnlococo)
Lavish Living: FIFA Collection
Shop the Lavish Living FIFA Collection ā premium soccer jerseys built for the streets and the pitch. Boston-designed urban athletic streetwear for soccer culture.
"Soccer culture has always lived at the intersection of fashion and identity. The FIFA Collection is our answer to that moment."
There are brands that make clothes, and there are brands that make statements. Since 2013, Lavish Living Clothing has been the latter ā a Boston-rooted, culture-forward label built at the meeting point of fashion, fitness, and lifestyle. The FIFA Collection is the boldest expression of that vision yet.
Four soccer jerseys. Four colorways. Each one built to move ā whether that's on the pitch, on the pavement, or anywhere the game takes you. This is what happens when streetwear meets the beautiful game.
Lavish Living was founded on the idea that athletic wear should have the same level of intention and craft as high fashion. The FIFA Collection brings that philosophy to soccer ā a sport whose jersey culture has been influencing streetwear for decades, and whose global moment has never been bigger.
Photographed by Luca Siletti
ABOUT THE BRAND
Lavish Living Ā· Est. 2013 Ā· Boston
Lavish Living Clothing was founded in 2013 with a singular vision: to create urban athletic streetwear that sits at the intersection of fashion, fitness, and lifestyle. Based in Boston, Massachusetts, the brand has grown from a clothing label into a full cultural movement ā with a running club, a bike club, live events, and a community of people who take their style as seriously as their fitness.
The FIFA Collection is the latest chapter in that story. It's the brand's most ambitious drop ā a celebration of the world's most universal sport and the street culture that surrounds it. Four kits. Infinite ways to wear them. One brand behind them all.
AVAILABLE NOW Ā· LIMITED QUANTITIES
Shop the
FIFA Collection
Four colorways. One exclusive drop. Boston-designed. World-ready.
LavishLivingClothing.com
Train. Perform. Live Lavish.
Lavish Living Athletics drops two new performance pieces built for the serious athlete. The Athletics Training Zip-Up and menās Compression Shorts bring premium construction, technical fabrics, and the signature Lavish Living aesthetic to your training. Shop now at lavishlivingclothing.com.
At Lavish Living, the standard has always been the same ā show up intentional, show up sharp, and never compromise on how you move through the world. That standard now extends to the track, the road, and the weight room. Today weāre releasing two new performance pieces that bring the Lavish Living identity into your training: the Athletics Training Zip-Up and our first-ever menās compression shorts. No filler. Just performance.
The Athletics Training Zip-Up
This isnāt a casual pullover with a logo on it. The Athletics Training Zip-Up was engineered for real training sessions ā whether youāre putting in miles on the road, grinding through an early morning ride, or pushing reps at the gym. The premium heathered charcoal fabric is built to move with your body, manage heat when youāre working hard, and look sharp enough to wear well beyond the workout.
The construction speaks for itself. A quarter-zip collar gives you full control over ventilation so you can dial in your comfort at any intensity. The raglan sleeve design eliminates shoulder restriction entirely, giving you a full range of motion whether youāre in the saddle, mid-sprint, or moving weight. Thumbhole cuffs keep your sleeves locked in place during high-output sessions, and dual reflective hits at the cuffs make sure you stay visible on early morning and late evening runs. Every detail was chosen with one purpose ā to perform.
The Athletics Compression Shorts
The base layer matters. Anyone serious about training knows that what you wear underneath is just as important as whatās on top ā and thatās exactly why we built the Lavish Living Athletics Compression Shorts. Our first menās compression short is a clean, all-black performance essential designed to support your body through every rep, stride, and sprint.
The fitted construction hugs the muscle without restricting movement, keeping everything locked in whether youāre lifting, running, or on the court. The wide elastic waistband holds firm without digging in, so you can stay focused entirely on the work. The signature Lavish Living Athletics box logo sits at the lower leg ā subtle, precise, and unmistakably ours. No flash, no excess. Just a compression short that performs at the highest level and looks good doing it.
Both pieces are available now at lavishlivingclothing.com. Limited run ā move fast. Train hard. Live Lavish.
Fashionably Late Features Lavish LivingĀ® 4/23/26
The night commences with DJ Skoolyahd spinning at 8:30pm. Starting at 9PM, models strut through the Liberty's Catwalk and Lobby, pose on tables, ride the escalators, and weave through the crowd as you take-in looks from local designers of the season. This week, The Liberty will feature Lavish Living Clothing.
Mark your calendars ā Lavish LivingĀ® is taking the stage.
Weāre proud to be the featured brand at Fashionably Late ā a night of fashion, music, and energy at the iconic Liberty Hotel in Boston. This is more than a showcase. Itās a glimpse into where Lavish Living is headed.
DJ Skoolyahd sets the tone at 8 PM before our looks hit the floor at 9. What youāll see on April 23rd is just the beginning ā a taste of the vision weāve been building behind the scenes as we move into whatās coming for Spring/Summer ā26 and beyond.
Weāre not giving everything away just yet. But if April 23rd tells you anything, itās that Lavish Living is locked in and the best is still ahead. Fall ā26 is going to speak for itself.
Thank you to The Liberty Hotel, Clink., DMT Dynasty Models & Talent, and DJ Skoolyahd for making this night possible. Boston, weāll see you on April 23rd.
ā The Lavish Living Team
RIFW Recap: Lavish Living In Rhode Island
Lavish LivingĀ® Shines at Rhode Island Fashion Week!
What a night! On September 27th, 2025, Lavish LivingĀ® made our debut at Rhode Island Fashion Week, and weāre still on cloud nine.
Watching our collection come to life on the runway was absolutely surreal. The energy in the room, the excitement from the crowd, and seeing our pieces styled to perfectionāit was everything we dreamed of and more. The Magic Behind the Scenes
Collaborating with the incredible RIFW team was such a joy. Their passion for supporting emerging designers and celebrating creativity made this experience unforgettable. And our models? Simply phenomenal! They brought the Lavish LivingĀ® spirit to life with such confidence and energy that we couldnāt help but smile the entire night.
What We Showcased Our collection embodied everything we stand for: comfort, style, and quality that doesnāt compromise. The response from the audience confirmed what we believeāfashion should make you look great *and* feel amazing.
Thank You!
To Rhode Island Fashion Week, our incredible models, and everyone who came out to supportāthank you for making our debut so special. This is just the beginning, and we canāt wait for whatās next.
Hereās to living lavishly! āØāāāāāāāāāāāāāāāā
RHODE ISLAND FASHION WEEK
Lavish LivingĀ® Makes Its Rhode Island Fashion Week Debut on September 27th
We are thrilled to announce that Lavish LivingĀ® will be making its debut at Rhode Island Fashion Week on September 27th, 2025. This marks an exciting milestone for our brand as we showcase our dedication to merging comfort, style, and exceptional quality in lifestyle wear.
Rhode Island Fashion Week, a prominent event in the New England fashion calendar, celebrates local and emerging designers, bringing fashion enthusiasts, industry leaders, and influencers together. Known for its creative showcases and support for innovation in fashion, the event offers an inspiring platform for brands like Lavish LivingĀ® to connect with a broader audience. Tickets are priced at $25 with our Discounted code reduced from $41 and up. This event is family-friendly, welcoming attendees of all ages.
https://rawartists.com/Lavishlivingclo
Get Tickets Here with code: RIFW-XVII-GG
Spotlight on Lavish LivingĀ® Womenās Collection
As you prepare to experience the latest from Lavish LivingĀ®, we invite you to explore some of our standout pieces for women currently available on our website:
The Classic Turtleneck: An essential layer perfect for the chilly seasons. Crafted from premium fabrics, it offers both warmth and versatility, designed to transition effortlessly from casual days to polished evenings.
Sneak Peek: Winter 2025 Collection
Get ready to elevate your winter wardrobe with our upcoming collection, featuring innovative designs that emphasize cozy elegance:
Plush Knit Sweaters: Luxuriously soft with unique stitch patterns.
Tailored Outerwear: Combining sophisticated cuts with functional elements like waterproof finishes.
Join Us at Rhode Island Fashion Week
Stay tuned for more updates and behind-the-scenes looks as we count down to our debut at Rhode Island Fashion Week!
Discover more and shop Lavish LivingĀ® to elevate your wardrobe every day with comfort and style.
Equinox x Lavish Living Event
Equinox x Lavish Living - Recap of a private heated Pilates class at Equinox in Seaport, hosted by LAVISH LIVINGĀ® and captured by Perry Good Idea.
Photo taken by Perry Good Idea
May 10th, we had the incredible opportunity to host a Heated Pilates Fusion class at the prestigious Equinox Seaport location in Boston, and it was nothing short of a remarkable experience! This gathering brought together a vibrant group of models, fitness enthusiasts, and influencers, all united by their passion for fitness and wellness.
As the class kicked off, the energy in the room was palpable. Under the expert guidance of Equinox instructor Megan Mcquarrie, participants were whisked into a world of challenging yet rewarding movements designed to push their limits and invigorate their spirits. The class was aptly described by the models as a fun challenge to their typical fitness routinesāan exciting twist that spiced things up!
Reconnecting with familiar facesāmodels we've collaborated with in the past, along with some fresh and inspiring influencers from the fashion and fitness realmsāadded an extra layer of excitement to the event. Conversations flowed as everyone shared their fitness journeys and experiences, fostering a sense of community and camaraderie that is hard to replicate.
The heated environment created a unique atmosphere, making each stretch and pose both intense and invigorating. The models embraced the challenge, fully engaged in the fusion of Pilates flows, which left them feeling accomplished and revitalized. It was evident that this class was more than just a workout; it was a celebration of movement and a shared love for fitness.
Our time at the Equinox Seaport facility was a delight, allowing everyone to not only sweat together but also take full advantage of the luxurious amenities the club has to offer. After the class, many of the models relished in a post-workout wellness routine, bonding over smoothies and relaxation.
As we reflect on this fabulous day, we cannot help but reminisce about the connections made and the laughter shared. The enthusiasm in the room assured us that this wonāt be our last gathering. We eagerly anticipate the next opportunity to bring our models together for more fun and fitness adventures. Stay tuned for more exciting collaborations that will continue to elevate our shared passion for a healthier, more stylish lifestyle!
All content was captured by @Perrygoodidea
Model Call
Our annual model call for the upcoming season is back. We are looking for enthusiastic people to join our fashion shows, commercial shoots, photoshoots, and exciting brand ambassador roles. Please RSVP quickly, as spots are limited. More details will be provided after you complete the survey on our blog.
Our eagerly anticipated yearly model call for this season is back and better than ever. We are looking for enthusiastic and passionate individuals to join us in our fabulous fashion shows, captivating commercial shoots, and engaging brand ambassador opportunities that will highlight our unique lifestyle wear collection. Although the RSVP for this particular event is now closed, we invite you to fill out our online form if you're interested in exploring potential future collaborations. There are many more exciting opportunities on the horizon just waiting for you. Once you complete the survey available on our blog, we will promptly share more detailed information about upcoming opportunities with LAVISH LIVINGĀ®.
Bfit x Battista Bootcamp Jan 11th
Darren Battista, Kevin Cooney, Conor Murphy
We are excited to dive straight into the new year with an incredible pop-up shop event scheduled for January 11th at the prestigious Grand Boston. We are thrilled to announce that this event will feature a fitness extravaganza hosted by celebrity trainer Conor Murphy, along with the charismatic host of The Cooneys Show, Kevin Cooney, and the esteemed owner of Battista Bootcamp, Darren Battista. We invite you to join us for a lively morning filled with invigorating fitness activities and a plethora of exciting giveaways. After the workout, you can indulge in our Lavish Living pop-up table, enjoy complimentary massages from Squeeze (located in Assembly Row), and partake in a delightful social cocktail hour with our knowledgeable coaches and Kevin. There will also be free food, live music, and so much more waiting for you.
Time: 10:00AM- 12:00PM
Location: 58 Seaport Blvd #300, Boston, MA 02210
ALE: A Lavish Experience at the Revere Hotel Rooftop
Sunday October 8
Time: 4:00PM to 8:00PM
ALE: A Lavish Experience at the Revere Hotel Rooftop
Hosted by Mikey V and Comedian Nick Yousif
Join us for an unforgettable evening at the Revere Hotel Rooftop in Boston, MA. Get ready to indulge in a night of luxury, glamour, and excitement.
In support of New Hampshire Breast Cancer Coalition.
On Sun Oct 08 2023, starting at 16:00:00 GMT-0400 (Eastern Daylight Time), we invite you to experience the epitome of opulence at this exclusive event.
Tickets:
$40 Early Bird /
General Admission Tickets $50
Located at 200 Stuart Street, Boston, MA 02116, the Revere Hotel Rooftop offers breathtaking views of the city skyline. As you step onto the rooftop, you'll be greeted by a vibrant atmosphere and a stylish crowd.
Immerse yourself in the lavish ambiance as you sip on handcrafted cocktails, enjoy delectable bites,as we come together in spirit of Boston Fashion Week and a good cause.
Whether you're looking to celebrate a special occasion or simply want to treat yourself to an extraordinary night out, ALE promises to deliver an experience like no other.
Don't miss your chance to be part of this unforgettable event. Grab your friends, dress to impress, and get ready to be dazzled at ALE: A Lavish Experience at the Revere Hotel Rooftop!
Sponsored by Luxe Lab Studios
(A portion of ticket sales will go towards NHBCC).